Earlier this week I noticed the 32GB model at Costco for $479–$120 off the standard $599 price. Then a few minutes ago, while watching ABC’s Modern Family, I caught an HP TouchPad ad touting that the entry level model is being offered for $399, a Benjamin Franklin less than the original asking price.
The fine print of the TV spot does say it is a limited time offer running Friday through Sunday, while the Costco deal appears to run only through Friday. However, it remains to be seen whether HP needs to make the price drop permanent in order to compete with the iPad and other tablets on the market.
HP had initially priced its two models at the same price as an Apple iPad with a comparable amount of memory. In addition to the iPad, HP’s TouchPad finds itself competing against the RIM PlayBook and a slew of Android-based slates.
I’ve reached out to HP to see if they will comment on either the new discounts or on how sales have been going.