The plans go beyond HQ Sports, hosted in the main HQ app twice a week, and the separate UK edition of the game:
We already have a sports vertical. HQ Sports goes live Tuesday and Friday nights at 10 o’clock. We have a UK edition. HQ UK. They have a whole team out there in London, working on building it nationally. There are other games in the pipeline. I can’t announce them, but I do know that we’re close to launching things… this is just the first brick in the wall of potentially a whole network of live mobile gaming that I think is really the full potential here.
Intermedia Labs will hope to replicate the success of HQ, which surged in popularity in its early months, going from just tens of players to over 2.4 million when Dwayne "The Rock" Johnson guest hosted the show in April.
HQ brought on its first corporate sponsors and advertisers in March. To celebrate Nike's Air Max Day, for example, there was a surprise 15-question game with a shared $100,000 prize. Two days later, there was a special $250,000 prize, sponsored by the Steven Spielberg film "Ready Player One."
Expanding into other games could also offset declining interest in HQ. The game has often seen fewer players as of late versus its peak in early 2018, as the novelty of the app wears off and a multitude of copycats try to mimic the experience.
HQ tasks players with answering a series of 12 questions correctly to win a cash prize. To reduce cheating, players have 10 seconds to choose one of three answers. The show is hosted every day at 9:00 p.m. Eastern Time, and at 3:00 p.m. every weekday, most often by Rogowsky. Other hosts fill in occasionally.