We already know that the HTC 10, aka One M10, will be formally announced on April 12th, but when can we expect it to hit store shelves? HTC isn’t divulging such details just yet, but a new rumor from ePrice claims that we could see the phone as early as April 15th in its home country.
Interestingly enough, it has previously been suggested the phone will launch around the 16th, so this fits pretty close to this timeline. Keep in mind the rumor specifically says home country, and so it’s hard to say what that means for the rest of the globe outside of Taiwan. It could be the next day, days later, or even weeks later before it makes its way to the rest of us.
HTC certainly isn’t a stranger to quick releases of its flagship devices, with the HTC One M8 even going so far as to release in select markets the very same day it was announced. Such early release strategy makes a lot of sense this year, with it being just enough time for the LG G5 to have already been on sale for nearly two weeks, and the Samsung Galaxy S7 series has been in hands for a while now. In other words, the hype for the Samsung and LG flagships will already have started to dwindle, giving HTC the chance to really take the spotlight.
Even if this rumor proves true, it’s hard to say whether a quick release strategy will really work to HTC’s advantage or not. It’s hard not to be skeptical of HTC phones these days, as the company hasn’t had much luck in the smartphone game as of late. Even though many fans look back fondly at the HTC One (M7) and One M8, later devices like the One M9 have arguably pushed many of these fans away.
Will the HTC 10 be enough to bring back old HTC fans, and new alike? Let us know your thoughts in the comments.