HTC may soon adopt the attitude of "it worked once, why not do it again?" when it comes to a future phone, according to a report this week.
Focus Taiwan reported Monday that Ben Ho, chief marketing officer at HTC, said that the J Butterfly, considered the first phone with a 5-inch Full HD display, was met with such success, a follow-up is in order.
Apparently the new device will launch under the Butterfly brand name, though Ho didn't go into details about when a successor would arrive.
"We have no plans for the time being to change the name of this series," he said.
The Butterfly first spread its wings in Japan, but was later launched in Taiwan and then the U.S., where it was re-dubbed the Droid DNA.
It sounds as though HTC's plan is to capitalize on demand for 5-inch phones with a second-gen Butterfly, though it's unclear where that demand is coming from.