The HTC Butterfly (aka J Butterfly and DROID DNA) is an incredible phone and it looks like HTC wants to build upon it. Focus Taiwan is reporting that they are working on a successor, and it will be marketed under the Butterfly name. Apparently HTC wants to capitalize on the growing consumer interest for larger screens, but the original Butterfly is only .30 inches larger than the HTC One.
Nothing was mentioned on what the next generation Butterfly display size will be, but I can only assume it will be a little larger for better differentiation. What surprises me is that they would go with the “Butterfly” name again. Wouldn’t it make more sense for the name to have “HTC One” in it? It’s okay to have a second major phone that’s larger (like Galaxy Note and Galaxy S), but the naming scheme should be unified. Let’s hope they will call it the HTC One Butterfly. I’m not sure if I love the name, but at least it keeps the brand unified.
It also raises the question on if this updated Butterfly will be the DLXPLUS for Verizon that we reported on a couple of weeks ago?