While the new HTC One Max may be the talk of the town at the moment, the smartphone maker has also today announced that the super-fast but affordable HTC Desire 601 will be available exclusively from Vodafone.
You'll be able to pick up the Desire 601 with no monthly handset repayments on Vodafone's 24-month plans starting from $40 per month.
The Desire 601 will attract $5 handset repayments on the lowest 24-month $30 plan, while 12-month contract prices start from $68 total per month.
With the HTC One moniker the new premium brand, the Desire brand has been reallocated to the mid-range space, but with its sleek HTC design and mid-range price tag, it'll be an attractive buy touting some decent specs.
Powered by HTC Sense UI and Android 4.2 Jelly Bean, at the higher-end, it has Cat 3 LTE connectivity as mentioned above, as well as premium in-house features in the form of HTC Zoe, BlinkFeed and BoomSound.
However, the 4.5-inch screen has a mid-range qHD display, as well as middling 1GB RAM and dual-core 1.4GHz Snapdragon 400 processor.
Thankfully, though it only has 8GB on board, it does sport a microSD. A good thing as, though it only has a 5MP camera without the Ultrapixel sensor found on the One, it does shoot 1080p video – and coupled with Zoe, it'll take up quite a bit of space.