HTC‘s Technical Description ads for the HTC One M8 were pretty hilarious, but their latest ad for the HTC One M9 is downright devious. Asking watchers if they have “Bi-phonal Displeasure Disorder”, HTC suggests some alternative treatments such as taking Cellami, an imaginary drug which results in numerous side-effects, like “oily plastic dischargers”, or just to get a HTC One M9 to avoid all of this altogether. Check out the ad below:
It’s pretty obvious that the primary target of this ad are Samsung and Apple users, claiming that these consumers will suffer from SAD (“Samsung Affective Disorder”) and iOS (“Irritable Operating System”) due to their likely miserable smartphone experience. Whether this strategy will actually work with these users is questionable, but we sure appreciate HTC’s effort on the entertainment front and we can’t wait to see more of this in the future.
What do you think about HTC’s latest Cellami advertising effort? Let us know your thoughts in the comments below.