It looks like HTC has a plan to tackle the high-end smartphone market. As we all know, HTC has been working hard at building a gorgeous phone over the last few years and with general success at doing so. Even so, HTC hasn’t been able to chip into the Apple/Samsung dominated smartphone market and as such HTC must show how the One M9 differentiates itself from both Android phones and the iPhone 6. Well, HTC Americas president Jason Mackenzie seems to to know this and has hinted that HTC has a plan in place to do so.
In a Business Insider interview at MWC this year, Mackenzie teased an upcoming announcement that will come in ahead of the M9 launch later this spring that will help HTC push the One M9. It’s an announcement that we’ll get later this month. Here’s what he said.
“When I look at the flagship [the M9], I see we’re building the most premium device,” Mackenzie said. “But I can’t stop there. We have a huge announcement in middle to late march around extreme differentiation between Samsung and the iPhone. It solves key pain points.”
We’re not sure what it is as it could mean a whole number of things and given that Mackenzie was mum about what those plans were, we’re a few weeks away from finding out. As always, we’ll update you when we know more.