In the end, the cold reality was a 2105 flagship that looked nearly identical to its predecessor, save for the back which features a new square camera and other very subtle tweaks. No matter how much HTC says to the contrary, the phone looks so close to last year’s HTC One M8 that even HTC is having trouble telling them apart.
We stumbled across a sponsored post from HTC’s Facebook page which was supposed to show off the BoomSound speakers on the One M9, but actually pictured last year’s One M8 instead. Ouch. Of course, we wanted to give HTC the benefit of the doubt. Maybe this was just an ad touting their One line’s BoomSound speakers only? Unfortunately, the text accompanying the photo clearly makes mention of the HTC One M9 in hashtag form. And if HTC can’t tell the 2 apart, how do they expect anyone else to?
Now, we understand comparisons made with auto makers who build upon the design of a flagship car line. A Corvette will always look like a Corvette and a Porsche, a Porsche. But in the case of the HTC One M9 and M8, maybe they were too close for their own good. Especially considering the great lengths their biggest competitor (Samsung) went through to revise their flagship Galaxy line.