Among all flagship devices released in 2015 so far, the HTC One M9 is one that probably elicits the least excitement due to its minor – and generally cosmetic – improvements over its predecessor. It seems the Android community agrees and HTC‘s bottom line has suffered accordingly, undoubtedly due to poor HTC One M9 sales – HTC today posted its revenue report for May and predictions for Q2. Unsurprisngly, the predictions have been revised from NT$41.5 billion in Q1 to NT$33-36 billion, approximately a 30% drop. In its statement, HTC addresses the losses, saying:
“The change for revenue outlook is due to slower demand for high-end Android devices, and weaker than forecast sales in China, while gross margin is revised primarily on product mix change and lowered scale. At the same time, increased competition has raised operating costs for product promotion; HTC is enacting measures to further improve operating efficiency.”
Which loosely reads as “nobody wanted to buy the HTC One M9″ and “China’s manufacturers are stiff competition”. To get back in the black, HTC is going to have to do a lot in what it thinks is its main markets, i.e. Asia, but at the very least, their CEO, Cher Wang, is confident:
“We have full confidence in achieving our vision and maximizing shareholder value through our world-class innovation and by seizing the exciting new business opportunities in the connected lifestyle space.”
We shall see.
What do you think about poor HTC One M9 sales and HTC’s poor financial performance? Let us know your thoughts in the comments below.