The HTC One SV has been announced for the UK as the Taiwanese firm repackages its One S handset for the 4G market.
Sporting a slightly different design to the One S, the One SV is more rounded than its 3G counterpart.
Gone is the large, round camera lens on the back, replaced with a less dominating oval housing the camera and flash.
On the inside, the One SV comes slightly underpowered compared to the One S, packing a lower-res 4.3-inch LCD-2 display, 1.2GHz dual-core processor, 5MP rear camera, 1.6MP front camera, 8GB of internal storage and Android 4.0 Ice Cream Sandwich.
While the specifications of the One SV may not be quite so appealing, the fact it does sport 4G connectivity may tempt some, especially if it can be priced at a competitive rate.
Features such as NFC and Beats Audio technology both feature in the One SV, as does full HD video recording – although we're not convinced quality will be as good as the likes of the Galaxy S3 or One X+.
The HTC One SV release date hasn't been officially announced but the Taiwanese firm has said it will be available in the coming weeks.
EE, the UK's first network to offer 4G has already been confirmed as a partner for the One SV, with pricing to be announced soon – and other networks will be ranging the handset, although further details are currently unknown.