It feels as though it has been quite a while since HTC has released positive news about its sales numbers… The wait will continue.
Earlier today, HTC announced that it expects a 30% decrease in revenue in the next quarter as the company struggles to release popular mid-range devices, and as the high-cost, low-margin HTC One fails to garner the same explosive sales as its competitor at Samsung.
In its press release, the company blames its poor quarter on a “higher cost structure and a lack of economy of scale.”
Unsurprisingly, HTC announced that they have a number of mid-range and innovative products in line for release next quarter. Hopefully their future plans turn things around for the Taiwanese phone maker, which currently ranks ninth in global market share, holding 2.4 percent of the market.