Three days ago, Huawei unveiled its weapons in the war against Xiaomi: the Honor 3X and Honor 3C. The latter of those went up for reservation almost immediately after that, and it apparently felt like breaking a record or two in the process. In the first 36 hours, 1.5 million Huawei Honor 3C handsets were reserved, making it Huawei’s biggest hit ever – at least by this metric.
Let’s keep in mind, however, that this metric isn’t perfect. Reservations don’t exactly equal pre-orders. The people who reserved the device are basically going to be first in line to get it when the first batches are released. However, anyone can simply decide not to go through with actually ordering it, without penalty. That said, while the 1.5 million number may not directly translate into actual sales, it’s still quite impressive.
Huawei’s main target here is Xiaomi, the scrappy Chinese upstart that has risen incredibly in the few short years it’s been operating, thanks to its model of online-only sales of extremely well priced smartphones.
The Huawei Honor 3C is no slouch itself, coming with a 5-inch 720p LTPS touchscreen, a 1.3 GHz quad-core MediaTek MT6582 processor, an 8 MP rear camera, a 5 MP front camera, 1 or 2 GB of RAM (depending on model), 4 GB of internal storage, microSD card support, dual-SIM functionality, all the usual connectivity options (except 4G LTE), and a 2,300 mAh battery. It runs Android 4.2.2 Jelly Bean with Huawei’s Emotion UI 2.0 on top.
Prices start at just 798 yuan, which is about $131 or €96, so you can probably understand why people may be excited about such a handset.