Hulu is the latest company to go all-out on Chromecast-like multiscreen features: Hulu Plus subscribers can now access the video service through their Android and iOS devices on Microsoft’s Xbox One as well as Sony’s PS3 and PS4. Support for additional devices will follow in the coming months, according to a blog post, in which Hulu Senior Development Lead Mitch Walker described the feature this way:
“Simply launch the Hulu Plus app on your iOS or Android mobile device, and your gaming console system will be detected directly through the app. Once detected, a “cast” button will appear on your mobile phone or tablet and you can pair it with your living room device.”
Users can then cast videos directly from their mobile device to their game console, and also control playback much in the same way they would if they were going to watch the video on the mobile device itself.
The added engineering effort explains why relatively few companies have taken Chromecast-like remote control features beyond Chromecast itself. With the exception of this new Hulu launch, YouTube and Netflix are the only big publishers that have made use of DIAL to bring cast capabilities to devices like Roku as well as Blu-Ray players, game consoles and smart TVs, many of which already support DIAL. LG recently proposed a new open multiscreen SDK to simplify the use of DIAL for other publishers that don’t have the same engineering resources.
Hulu, meanwhile, intends to bring multiscreen support to “more living room devices over the coming months,” according to Walker.