Communication is essential in our society. As a species that almost exclusively relies on help from others in order to survive, communication is not optional. With the rise of technology in recent years, internet-based messengers are gradually becoming the new norm for communication, even working as a complete SMS replacement.
There are many messaging apps available these days, covering all kinds of mobile systems and, in some cases, even the web. With so much competition going on, standing out is important – and that is what Icon8 does. Icon8 is a bot that offers users a selection of 6 filters each time a user wants to edit a photo, but that selection is never the same and new filters are added each day.
With the knowledge that messengers are becoming integral to digital communicators around the world, Icon8 is messenger-oriented, instead of focusing on a standalone app. Messengers remove the pressure of sharing content, and eliminate privacy issues. By integrating with them, Icon8 can reach a usage that competitors will not be able to match.
In addition, Icon8 is optimized for selfies, which is a distinct advantage over similar apps. Currently, it features over 500,000 users across several platforms, and this service gets hundreds of new filters on a weekly basis. With the launch of the standalone iOS and Android apps, Icon8 want to reach people not that fond of messengers.