The latest tablet market share estimates are out, and the last quarter of 2012 was unsurprising another record one, with a total of 52.5 million units shipped worldwide. Apple’s iPad once again took first place, although it slipped slightly to 43.6 percent market share. Samsung and Amazon took second and third place, but even their combined share was no match for Apple’s.
The latest figures come from IDC, which says the tablet market grew 75.3 percent year over year (up from 29.9 million units in 2011′s fourth quarter) and increased 74.3 percent from the previous quarter’s total of 30.1 million units. Rounding out the top five tablet makers were Asus, largely thanks to Google’s Nexus, and Barnes & Noble:
IDC attributes Apple’s lead in the market with 22.9 million units thanks to a strong iPad mini launch as well as availability of the fourth generation full-sized iPad. Although, the company managed a 48.1 percent shipment growth over the same quarter last year, its market share declined for a second quarter in a row (down to 43.6 percent from 46.4 percent last quarter).
Meanwhile, Samsung swooped in to take advantage. The South Korean company experienced 263 percent year-on-year growth, shipping nearly 8 million combined Android and Windows 8 tablets during the quarter. Samsung owes a huge thanks to Santa for the past quarter.
Amazon shipped more than 6 million tablets during the quarter, increasing its share to 11.5 percent, up from 8.3 percent the previous quarter, with year-over year growth of 26.8 percent. Unlike Samsung, these were all Android tablets, as the company is betting all its money on its forked version of Google’s mobile operating system.
Speaking of Google, it looks like the company’s Nexus 7 tablets haven’t managed to help Asus, the company who manufacturers them. The Taiwanese company saw its share slip from 7.8 percent to 5.8 percent despite what IDC says were “continued strong shipments” of Google’s 7-inch device.