The tablet market may not have grown as quickly in Q1 2013 as it did during Q4 2012, but it still managed to see 49.2 million units shipped worldwide, despite not being a holiday quarter. Apple’s iPad once again took first place, although it slipped slightly to 39.6 percent market share. Samsung grew its share in second place, but Amazon slipped to fourth place as Asus muscled its way into third. Microsoft notably also managed to sneak into fifth place.
The latest estimates come from IDC, which says the tablet market grew 142.5 percent year-on-year (up from 20.3 million units in 2012′s first quarter). The combined market share of all four runners up was still below that of Apple:
IDC attributes Apple’s lead in the market with 19.5 million units thanks to sustained demanded for the iPad mini and moving the iPad launch to the fourth quarter of 2012. The latter helped the company avoid the typical first-quarter slowdown that traditionally follows as consumers held off buying in January and February in anticipation of a new product launch in March.
In fact, this strategy helped Apple outperform IDC’s projections for the quarter. Still, although the company managed a 65.0 percent shipment growth over the same quarter last year, its market share declined for a third time in a row (down from 43.6 percent the previous quarter).
Meanwhile, Samsung swooped in to take advantage, also performing above expectations. The South Korean company experienced 288.7 percent year-on-year growth, shipping 8.8 million combined Android and Windows 8 tablets during the quarter. IDC says this was possible because Samsung’s smaller-sized tablets began to gain traction in the market as the company used its recent Android smartphone growth to help bring its tablet product line into new markets, “leveraging the opportunity to package and bundle.”