ifussss (If You See Something, Share Something) is a new Android and iOS app aiming to turn everyday citizens into roving news reporters.
With major events increasingly caught in a maelstrom of blogging, micro-blogging and social media, it’s often joked that everyone’s a journalist nowadays – and iFussss has found a way for the public too to make some money out of it.
The app – due to be launched on September 9th – grants news editors access to a database of content generated by the public, so when an event breaks out they can search for the footage they need and make direct contact with the creators. The idea being that broadcasters can get the best footage they possible can, and the public can be remunerated for capturing it.
Ed Brookes, co-founder of ifussss, explained: “Mobile has changed news because it’s so ubiquitous. The tree falling down in the forest is now on someone’s camera roll. Video has value. ifussss is simply a reaction to that.”
“We add more value to users video content by solving workflow issues for newsrooms and we believe in rewarding opportunity – here’s the tools, help tell a story and you’ll be paid. Simple.”
The app is indeed very simple to use, allowing you to record clips in 30-second chunks and upload them to the ifussss network. It’s already geo, time and hash tagged, so newsrooms can easily search for content on the ifussss newsroom platform.
Brooks’ business partner Vinny Gibson adds: “The world has become less ‘broadcast yourself’ and more ‘broadcast what’s around you’ and that’s as true for the media as for individuals. Ifussss makes that process easier for everyone.”
ifussss is similar to the Guardian Witness app launched earlier this year, but the intention to pay for content takes the model one further.
Keep your eyes on Life of Android and the ifussss website for more details.