The iPad 3 is carrying forward the iPad legacy and how! The latest gen iPad has gone on to clock sales of 11.8 million units in the quarter ending March, which along with equally impressive iPhone sales, have propelled the California based company register its biggest ever quarterly earnings in its history. The nearly 12 million iPad 3 sales is more than twice the number of tablets Apple sold during the same period a year ago.
“We’re thrilled with the sales of over 35 million iPhones and almost 12 million iPads in the March quarter,” said an ecstatic Tim Cook. The Apple Chief Executive further added, “The new iPad is off to a great start, and across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver.”
Apple tablets have always sold in millions and the only other tablet device to have breached the million sales figure mark is perhaps the Kindle Fire. So popular the iPads are that it will be big news if it’s sales is not counted in millions. However, with ever increasing sales, all the hype and hoopla can quickly come to a naught if Apple is not able to better it each time though for the moment, there isn’t any target that seems impossible for Apple to achieve.
Also, if the first two iPad versions has come with a quality of its own — the second gen iPad 2 was all about a slim form factor while the original iPad created the niche itself — iPad 3 is all about pixels and lots and lots of it. No other tablet maker has ever dreamt of packing in as many as 2048 x 1536 pixels within the confines of a 9.7 inch display. Needless to say, while the other tablet makers spent the whole of last year trying to better the iPad 2 with an even slimmer profile, Apple has opened up an entirely new front — retina display so that tablet makers will now have to have that many pixels to ensure credible sales figures. Of course in addition to the above mentioned qualities, the core qualities of the iPad such as ease of use, efficient processing, and the easy availability of quality apps continues to work in favor of the Apple tablet.
Meanwhile as Apple continues to dominate the tablet segment, we are yet to come across any other company introduce a device that can hold a candle to the iPad 3. Till that happens, another bumper quarter for Apple is almost assured.
“Looking ahead to the third fiscal quarter, we expect revenue of about $34 billion and diluted earnings per share of about $8.68,” said Apple CFO, Mr Peter Oppenheimer.