Like a zombie hungry for brains, all LaunchPort can think about is your moneyyyyyy
Nickel and dime, nickel and dime. Ching, ching! If you could hear design and marketing strategies as sounds, then that’s the sound you’d hear coming from LaunchPort, makers of inductive iPad chargers and mounts.
The product itself is appealing. You put your iPad into the PowerShuttle case, which adds the necessary charging circuitry, as well as a widening the bezel and adding a chin. This will cost you $150.
Next, you buy the WallStation, a giant magnet that screws to the wall and charges the iPad by induction when it is stuck up there inside its PowerShuttle case. This will cost you another $150. Subtotal: $300.
And if you want to use the system at your desk? You go for the BaseStation, a triangle of brushed aluminum with a magnet and the same charging functions. The cost? $200.
If you’re keeping score, you’ll realize that we’re up to $500, or the cost of a new iPad, just to get an oversized case, a desk dock and a wall dock. And that’s not all. Because these are not yet ready to ship, they’re available for pre-order only. And here’s the kicker: in order to do this, you have to pay a $10 “Exclusive Reservation Fee.” Ker-ching!
Apple’s $30 iPad dock looks pretty cheap now, huh?