Piper Jaffrays Gene Munster is at it again. In a new note, obtained by Fortune, the infamous analyst has a unique take on the future of Apple.
Late last month news broke that Apple has been secretly assembling a large team tasked with exploring VR devices similar to the Oculus Rift and Microsoft Hololens. And Munster believes virtual realitywill also become a major technology for Apple:
As a starting point, we expect in the next two years Apple will add VR to the MFi Program (Made for iPhone), which should make it easier for third parties to build virtual reality headsets powered by the iPhone, much like Samsungs Gear VR today. In the next 5-10 years, we expect Apple to release a mixed reality headset with the long term goal (15+ years) of replacing the iPhone.
Instead of an iPhone, future generations – according to Munster – will use eyeglasses that overlay holograms on top of the real world.
We believe 10 years from now Generation Z will find reality inefficient, Munster says. Generation Z will see the benefits of mixed reality headsets that augment the world with real-time information as they need it and in their field of view, without needing to look at one piece of information at a time on a smartphone.
A VR future?
During Apples most recent quarterly earnings call, CEO Tim Cook said that he thought VR technology isnt a niche and its really cool, and has some interesting applications.
But Munsters take on Apples future is interesting, to say the least. He notably championed for many years that a standalone Apple TV set was in the pipeline and will arrive the next year. That obviously never happened.
Just last week, Munster also said he doesnt believe an iPhone 5se will be unveiled at next months rumored special media event. That runs against the prevailing wisdom about the new handset, which may already be in production.