Prior to its latest update, Instagram offered the ability to tap on videos to pause and resume playback. But now, it automatically plays and replays videos sans support for pausing, and tapping on them toggles sound, which, thankfully, is off by default.
Consequently, the option to set sound to play when the devices ringer is on or to be always off has been removed. However, the option to preload videos at all times or only on Wi-Fi remains.
At any rate, Instagram assures users that the newly implemented video looping has no effect on the apps data consumption. Presumably, the app already uses a form of the video compression technology recently acquired by Facebook from QuickFire.
I and the users I follow on Instagram rarely post videos on the service, so I dont expect my experience with the app to be substantially affected by the move toward video looping.
But if theres one user group thats likely to be delighted by the Vine-inspired change, its Instagrams passel of advertisers, who can now rest assured that their video ads can be repeatedly seen by Instagrams end users, who now number more than 300 million.
The change comes just a few days after Vine introducedVine Kids, an app that features curated video content appropriate for consumption by young children.