Users who clicked on the Free link only saw a dead end on the Google Play Store. Around 15 minutes later, the link was pulled.
If Instagram is indeed working on the app, it would be yet another attempt to replicate the success of ephemeral messaging app Snapchat.
For its part, Instagram owner Facebook released Slingshotback in June. That app allows users to sling photos and videos back and forth with their friends. Interestingly, your friends cant see the image or video until they share something back.
Back in late 2013, an Instagram update brought Instagram Direct. That feature allows users to send photos, messages, and videos privately to other users or groups of up to 15 people. But Direct has failed to find traction.
Well let you know if we hear anything more about Bolt.