Instagram has been updated today with an all-new colorful icon, moving away from its iconic brown and beige logo that still had an iOS 6-style skeuomorphic design long after many popular developers have since adopted flatter aesthetics.
"Today we're introducing a new look," the company wrote in a blog post. "You'll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form."
The app itself has also received a major redesign with a flatter black and white appearance in line with the overall look of iOS 9. Instagram says "the simpler app design puts the focus on your posts and keeps your features in the same place."