Tesco has launched a new Android tablet that looks set to spark a good old fashion price war – entering the market at a very competitive £119, or if you buy it with clubcard loyalty points, just £60.
The 7″inch Hudl tablet has 16gb of built-in memory, a 1400×900 screen resolution, and instant access to supermarket shopping services as well as Blinkbox music and movies. All these apps and widgets are pre-installed with the device, as well as all the usual Google tools and gadgets.
So, while Tesco isn’t a name that you’re likely to associate with technology, it’s clear that the retailer has done its homework. The Hudl is less than half of the price of the iPad Mini, and considerably cheaper than both Amazon’s Kindle Fire and Google’s new Nexus 7.
Tesco chief executive Phil Clarke commented: “Hudl is a colourful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering – it’s convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts.”
“Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK.”
While Hudl might not be able to match its competition in a simple spec by spec comparison, it’s been designed as a family tablet with all the necessary settings and accessories to keep your children safe. Its low price point too, is a significant advantage that makes the device a unique proposition.
So, what are your first impressions of Hudl? Will you be sticking with established technology brands, or are you tempted by this low-cost family tablet from Tesco?