The Apple iPad Air 2 is planned to be unveiled sometime in October and users will have a new color option aside from the standard silver and space gray variations, gold. The new option would bring the iPad up to color parity with its iPhone models, which have been offered in three colors since the iPhone 5S came out last year.
RBC Capital Markets analyst Amit Daryanani said “Apple has used color to goose sales of products many times in the past, starting with the introduction of candy-colored iMacs in 1999. The strategy has had varied levels of success. Sales of the iPhone 5c, a lower-end model introduced in 2013 that came in a range of bright colors, were disappointing.”
Sales of the iPad have declined for the past two quarters after soaring from $5 billion when the product was introduced in 2010 to $30 billion in 2012. Last year, iPad sales produced $32 billion.
Whenever any new iPad is released, it sells like gangbusters for the first six months, as Apple rolls it out to international markets. The new color option might not appeal to everyone, but if you already have a gold iPhone, it might make sense to purchase the same color for the iPad Air 2.