Here’s one of those news stories that only confirm what we already suspected: Advertisers are in love with the iPad. Not only is the iPad preferred over its Android equivalents, but also the iPhone.
Users of the iPad are more liable to click on an ad than ads displayed on a smartphone or rival tablet, according to new industry research.
According to mobile ad company MoPub, advertisers prefer tablets over smartphones. The preference is because ads for tablets require little changes to move from the desktop or laptop. However, Madison Ave. has an especially soft spot for the iPad, which attracts consumers even more than the iPhone. In addition, ads on the iPad bring advertisers more revenue than those shown to Android tablet owners…(...) Read the rest of The iPad is becoming ad industry’s darling