After all the excitement of the launch earlier this week, the tablet that many people thought they'd never see from Apple is now available to pre-order, the iPad mini.
Steve Jobs famously trash-talked the smaller tablet format, leading many to believe the Cupertino-based firm would steer clear, although hints were dropped during the Apple-Samsung trial that the former iconic boss may have changed his mind on the 7-inch market.
Indeed perceptions were changed and the iPad mini signals a new era for the fruity firm.
Apple fans can now sign up to be one of the first to receive the pint-sized tablet when it goes on general sale on November 2.
That's not all
The iPad mini wasn't the only tablet Apple revealed at its latest event though, with the new iPad 4 also making an appearance and this is also available for pre-order from today.
You can pre-order the 16GB, Wi-Fi only iPad mini for £269/ $329/ $AU369, while the 32GB version is £349/ $429/ AU$479, and the 64GB requires you to fork out £429/ $529/ AU$589.
WiFi + cellular versions of the iPad mini are also available, but they're not exactly cheap coming in at £369/ $459/ AU$509, £449/ $559/ AU$619 and £529/ $659/ AU$729 respectively, and these tablets are expected to ship in mid November.
It's worth noting that the while/silver Wi-Fi only iPad mini already has a shipping estimate of two weeks in the UK, US and Australia, while the 16GB black version is also selling strongly.
The fourth generation iPad, which Apple is calling the iPad with Retina display, replaces the iPad 3 and takes its pricing structure, with the base, Wi-Fi only model available for £399/ $499/ AU$539, while the most expensive new iPad 4, with cellular support and 64GB of storage clocks in at £659/ $829/ AU$899.