“The mobile tools that are available on the market today are not suitable for modern salespeople,” Pieterjan Bouten, Showpad co-founder and CEO, said in a statement. “Just like any other employee on the move, salespeople have a need for accurate and real-time data. In addition, they need to be able to adapt their sales documentation to the individual customer’s requirements and to gain fast access to the experts within their companies.”
A big recent milestone for Showpad happened last October when it signed a partnership with enterprise social networking business Jive Software to power its Jive Present sales software.
On top of raising new funds, Showpad said it will open an office in New York City in May to help fuel demand for its service in the United States and to explore more partnerships like the one with Jive.
The new funding round was led by Hummingbird Ventures. “We have been more than pleasantly surprised with the excellent feedback we have been receiving from leading customers and partners of Showpad in Europe and in the United States,” Hummingbird Ventures managing partner Barend Van den Brande said in a statement. “We hope that our funding will help to accelerate the company’s continuing international expansion.”
Ghent, Belgium-based Showpad was founded in 2011 and it has already attracted big name customers including Unilever, BASF, and Heineken.