IDC’s Worldwide Quarterly Tablet Tracker Q213 report finding that Apple shipped a lower-than-predicted 14.6 million iPads in the
quarter—nearly 5 million fewer units than the 19.5 million iPads Apple shipped in Q113—doesn’t mean the sky is falling on the iPad market. It’s attributable largely to consumer psychology.
It’s arguable that at least 25 percent of potential iPad buyers are savvy enough to know it’s been a very long time as product cycles go since there was a major iPad revision, and that it’s
virtually a lock that Apple will soon roll out a 5th-generation iPad and second-gen iPad mini in time for the holiday season ramp-up. It’s true that the 4th-gen iPad and original mini are less than
a year old, but the fact is that the iPad 4 was essentially a speed-bumped iPad 3 with a…