In the spirit of “what the hell, it’s only two months to Christmas,” we present the Best Buy “Top 15 Tech Gifts for 2015” list. The list is the result of a nationwide study conducted by the big-box electronics retailer.
The survey found that technology is the top-ranked category for gift giving and receiving. This is true for both millennials and men this year. Apple took 3 of the 15 spots on the list, with the iPad ranking as the #1 tech gift for 2015, while the MacBook came in third. The Apple Watch came in at #13 on the hit parade.
Other results of the survey showed that millennials (ages 18 – 34) put consumer electronics firmly at the top of their preferred gift lists – both for giving and receiving, saying technology is “more fun and exciting” and “what they need.”
More men than women prefer to give or receive technology as a gift, with three times as many men (27.9%) as women (9.7%) saying they want to receive consumer electronics for gifts. Twice as many men (29.6%) as women (16.5%) prefer to give tech gifts.
Nearly 85 percent of consumers take advantage of sales or price discounts during the holiday season to make additional non-gift purchases for themselves or their families. Those who plan to self-gift are most interested in the iPad (19%), Sharp 43” Smart HDTV with Roku (16%), Samsung 48” Smart 4K Ultra HD TV(15%), Bose QuietComfort 25 Noise Cancelling Headphones (15%) and MacBook (15%).