The iPad has so many different use cases that affect more and more industries. The latest example is in the NBA, courtesy of the Portland Trailblazers. The team is one of the hottest in the league in the early going with a 15-3 record. Their four main players, LaMarcus Aldridge, Damian Lillard, Nicolas Batum, and Wesley Matthews are playing extremely well, and head coach Terry Stotts’ new defensive philosophies are paying dividends. Another new tool for the Trailblazers is the use of iPads right on the bench during games. We have seen iPads used in sports before filled with playbooks and game footage to be used before, and after the game. The Trailblazers are taking it up a notch this season with iPads available to the players with near real time game footage.
The Trailblazers’ set-up allows footage of the current game to be available to the starters by the time they reach the bench for their first rest of the game. From there, they can use iPads to watch their performances in the first quarter, see how the defense is playing them, and analyze their own mechanics. Each of the Trailblazer’s four main players have their own ways of using the iPad, but it’s all about having instant access to video content to make on the go adjustments within a touch friendly package. Players can make adjustment in-game, and at halftime with the help of iPads, and that technology can provide valuable boosts over the course of an 82 game schedule. The report comes courtesy of Ben Golliver of Blazer’s Edge, and provides some valuable insight in how iPads can benefit an industry that many of us are already familiar with. As LaMarcus Aldridge describes,
I get double-teamed a lot so I just have them put my double teams on there,” Aldridge, who had 18 points (on 7-for-20 shooting) and 14 rebounds, told Blazersedge. “I want to see how they’re double-teaming me, where they are coming from. Of course [it helps]. If I’m getting double-teamed and I can see how they’re doing it, that helps me and all my teammates”.
The Trailblazers are off to a great start for the 2013-14 season, and if the iPad even helps a little, I’m sure other teams will pick up on the idea soon enough. Apple has their own video (included below) showing the iPad in use in the real world, and this NBA example is just another instance.