Jonathan Ive says Apple is doing its best work now--could that be the iPhone 5?
Jonathan Ive is to be knighted for his contributions to design and enterprise on Wednesday, and The Telegraph took the opportunity to interview Apple's senior vice president of Industrial Design.
In the interview, Ive hints at what could be the next iteration of the iPhone, usually referred to as the iPhone 5. When asked to choose the most important product Apple has ever worked on, Ive said, "A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about."
Perhaps nothing has been more important to Apple's success in the last five years than the iPhone. So to guess that the iPhone 5 is what Ive is referring to isn't much of a stretch.
Rumors say the new device will have a 4-inch display--a departure from years of a 3.5-inch display design--and 4G LTE capabilities. The iPhone 5 will presumably run iOS 6, or the next version of the iPhone/iPod touch/iPad software.
While it's exciting to think it may be the iPhone 5 that Ive was referring to, the important takeaway here is that even without Steve Jobs, Apple is still very confident in its work and product portfolio. The culture that Jobs ingrained in Apple and its staff is what will continue to make the company a success.