Apple put a serious limit on its iPhone 5 stock with other retailers
The Wall Street Journalreported that some Best Buy stores received as few as 10 new phones for launch day. To make it worse, out of those 10, not a single one of them left any room for choice. They were all of the same storage size and available only through one carrier. As you can imagine, that left a lot of customers out in the cold.
Some Best Buy locations had a little more luck, receiving as many as 40 iPhone 5 units. Plenty of folks who bothered to pre-order were sent emails explaining that they'd have to hold out a bit longer, as there just weren't enough of the specific model that they requested. Oh, and by a bit longer, we mean possibly up to 28 days.
Twenty-eight long, grueling days of iPhone 5 envy and anticipation. But hey, look at the bright side, by that time, there should already be a tutorial on how to fix every glitch, run any app and jailbreak the damn thing.
RadioShack and Target were apparently screwed over on iPhone 5 stock, too. Meanwhile, Apple's own retail stores churned out thousands of units on launch day. According to the same WSJ report, one location "known for heavy traffic" pushed out over 3,000 new phones on Friday alone.
And even that wasn't enough to keep up with the demand. Apple Stores in San Francisco, New York and Chicago also sold out, and didn't know when to expect new inventory. The tech giant reported Monday that it sold 5 million units of its iPhone 5 over the weekend.