It goes without saying that the iPhone 5s has proved to be a popular smartphone, not only amongst first time buyers, but also amongst existing iPhone users who have opted for the flagship model as opposed to the relatively cheaper and “unapologetically plastic” iPhone 5c. A new report from Consumer Intelligence Research Partners reveals that iPhone 5s generated 59 percent of all iPhones sales in the previous quarter, stealing customers away from the iPhone 5c and the iPhone 4S.
As far as those two iPhones are concerned, the report finds that the iPhone 5c generated 27 percent of the sales and iPhone 4S accounted for 14 percent in the quarter ending December 2013. In contrast, during the same period back in 2012, the newly released iPhone 5 had generated 50 percent of all sales in the quarter whereas its predecessors, iPhone 4S and iPhone 4 had accounted for 32 percent and 18 percent respectively. Mike Levin, co-founder and partner at CIRP, said that in the most recent quarter, iPhone models with large storage capacities sold better than ever before. Could this mean that the market is hungry for more onboard storage on an iPhone? Apple has long been rumored to be considering an iPhone with 128GB of storage, perhaps it just might take the plunge with the next generation iPhone.