Analyzing all the rumors and speculation surrounding Apple's "This should brighten everyone's day" iPhone 5S event.
On September 10, at 10am Pacific Time, Apple will hold their first major product event since October of 2012, and only their second event of 2013, following the developer-centric WWDC Keynote. That's compared to countless Samsung, HTC, LG, Sony, Motorola, Nokia, BlackBerry, and Facebook events. It's also in stark contrast to previous years, where Apple had the Macworld keynote, and later had the spring iPad event to keep the flow of new products more evenly spaced. That doesn't mean we'll get everything this month, however. Far from it. The "This should brighten everyone's day" event is being held in Apple's small Town Hall venue in Cupertino, and looks to be incredibly focused. For the first time ever, Apple seems poised to not only introduces the new flagship iPhone 5S, but a second, less-expensive iPhone 5C as well. iOS 7. Could there be anything else? Could there be iPods or iPads or Macs... or one more thing? We'll be doing complete coverage on our amazing new iPhone event page, but here's a quick roundup of what we expect - and don't expect - to see!
iPhone 5S and iPhone 5C event preview podcast
Rene and Peter, joined by Mark Gurman of 9to5mac, round-up all the rumors surrounding Apple's upcoming iPhone 5S and iPhone 5C event including design, chipsets, radios, cameras, fingerprint sensors, pricing, and more! If you don't want to read, you can watch or listen.
Apple's CEO, Tim Cook, has been kicking off all of the events since he took the reigns of the company, and that's unlikely to change. He'll come out, give us an update on Apple in general, and throw some - likely very big - numbers at us, including Apple Retail. He'll also reiterate Apple's culture and corporate values. Made by Apple in California was the signature at WWDC. Whether they stick with that or evolve it, the focus on making great, meaningful products should be as loud and clear as ever.
Once done, Cook will hand off to the executive team, and the fun will begin.