As expected, the iPhone 5S sale started early this morning through Apple's online store. For those buying the iPhone 5S from the online U.S. Apple Store, the iPhone 5S is available in gold,
silver or space gray. The 16GB model retails for $199, 32GB for $299 and 64GB for $399. All of these come with a contract from either AT&T, Sprint or Verizon.