Japan is probably the second best iPhone market, after U.S. At least in market share. China either already is, or will soon be bigger in absolute numbers.
Apple has been doing very well in Japan for years. And now that country’s biggest mobile operator – NTT DoCoMo – started carrying iPhone 5S and 5C, it is doing even better.
How much better?
According to Kantar World Panel, 76% (!) of new smartphones sold in October, were iPhones. Including 61% on NTT DoCoMo.
IPhone always performed best in carrier controlled and heavily subsidized markets, where the average Joe can see little difference between buying $650 iPhone and $400 Android phone with a traditional two year contract.
But the amount of interest it is now generating in Japan, is simply amazing.