When Apple released the iPhone 5, we can only imagine the rush of users who went to the iTunes App Store to check out apps that have been optimized for its larger display, and to check for apps that have been updated to match the iPhone 5’s 4-inch display. So with the release of the iPhone 6 and 6 Plus with its 4.7-inch and 5.5-inch displays respectively, we can only imagine that rush would be bigger than ever.
Well as it turns out we were right. According to a report to analytics firm Fiksu, it seems that the amount of apps downloaded in the wake of the iPhone 6 and 6 Plus’ release managed to break previous records. It was recorded that in October, the iTunes App Store saw a whopping download of around 7.8 million daily downloads.
Yes, you read that right, 7.8 million downloads day, not in the month, but per day! These are based on the top 200 apps in the iTunes App Store, so we can only imagine that number could be higher if all apps in the iTunes App Store were to be taken into account. According to Fiksu, they are attributing the surge in downloads to the loyalty that Apple customers have to the brand.
They also expect this trend to continue in the holiday season as users will most likely receive an iTunes gift card or so as a present from friends/family/co-workers, and so on, but what say you? Did you also rush to download and check out new apps to see how it would handle on your iPhone 6 or 6 Plus’ display?