Although the email looks fairly convincing with Apple style images, logos and more, it aims to get people to visit a bogus website. It claims to be from firstname.lastname@example.org and states 'The wait is over. Proudly introducing the new iPhone 6' in the subject line.
The email focusses on the iPhone 6 which is one the most anticipated smartphones of the year, but importantly hasn't been announced by Apple. The firm isn't expected to reveal the new smartphone until September.
There are multiple images of the iPhone 6 from different angles and there's also a section dedicated to the hotly rumoured iWatch.
"Launch and switch between applications quickly. Bigger display, transparent mode, better cloud integration. Shoot, edit, and share video like never before. Slimmer, faster and sleeker. Discover many more features that make iPhone 6 the best iPhone yet." says the email.