Samsung and LG have already got in on the curved game, and now Apple looks set to follow suit.
A patent for a flexible wraparound display, made using a powder liquidmetal process, has just been awarded to Cupertino and could be a strong hint at what's coming in the iPhone 6, or more likely the iPhone 7 or 8.
A wraparound display would of course mean that you could view content on the back, front and sides of the phone. The patent does suggest, however, that you'd still have non-touch surfaces on the top and bottom of the phone.
Aside from the touchscreen, the device would use rotational motion detection, using a number of sensors such as a gyroscope and accelerometer to adjust the display depending on your viewing angle.
Tilt it like you mean it
Interestingly, the patent also references devices of different shapes, including a hollow cylinder, a hollow tube with an oval, or even a triangular or rectangular shape.
In other words, there's a strong suggestion that the technology could also be used in other future Apple devices such as smartwatches (hint, hint, iWatch).
The patent for a "Quantum dot-enhancement display having dichroic filter", which is a very fancy way of saying that Apple is looking at a technology for creating colors that are much more precise and vivid.