On Monday, Bloomberg reported that despite the trend towards more affordable mobile devices in China, the average selling price has jumped significantly in recent months. More specifically, the latest data from research firm IDC shows that the average price of smartphones in China has increased by $71 over the last two quarters.
“The most recent increases are a reflection of the popularity of the iPhone 6 and 6 Plus,” says IDC analyst Bryan Ma. More expensive phones with larger screens were enough to reverse the trend, bringing average selling prices higher than they’ve been in well over a year.
While Xiaomi, Huawei and other local brands continue to compete for the lowest price, Apple has proven that there is still a market for premium hardware (at a premium price). The worldwide trend is still heading south in terms of average selling price, but that doesn’t mean there aren’t millions of customers ready to purchase the latest and greatest.