Apple broke new records earlier this month when it released the iPhone 6 and iPhone 6 Plus, selling 10 million new phones in a single weekend. The company didn’t reveal how the numbers broke down between the two devices, but a new report from the Chitika ad network suggests the majority of Apple fans may have opted for the smaller 4.7-inch iPhone 6.
In the 10 days beginning on September 19, when Apple’s new phones hit the market, the iPhone 6 generated 2.3 percent of all web traffic recorded by Chitika in North America. Meanwhile the 5.5-inch iPhone 6 Plus made up just 0.3 percent of web traffic in that same period of time. The study also notes that the iPhone 5 outpaced both new models when it launched back in 2012, quickly grabbing 4.8 percent of web traffic in the U.S. in just 10 days.
The news might suggest that iPhone sales are actually down, but the reason for these results likely has something to do with reported delays for the iPhone 6 Plus. Plenty of people saw their orders for the 5.5-inch smartphone pushed back into October, and that means even if Apple sold those devices they still aren’t in use. It’s unclear if Apple underestimated demand for the bigger phone or just struggled manufacturing it, but there are fewer iPhone 6 Plus units are on the street as a result. We’re guessing once all those iPhone 6 Plus orders finally ship we’ll see a quick uptick in adoption for the 5.5-inch phablet.