According to a report published on Tuesday by Localytics, the iPhone 6 is Apple’s most adopted iPhone model and also has the highest app engagement of any iPhone to date. The iPhone 6 accounts for 30% of all active iPhones, with the iPhone 6 Plus having reached a 9% share of the iPhone market in a year after launch.
Overall the iPhone 6 series has the highest adoption rate in iPhone history, at a combined 39% of all iPhones after a year of sales. That certainly seems to be a considerable challenge for the iPhone 6s family that’s about to be unveiled this year. Reports say that Apple ordered a record number of iPhones for the second half of the year, though some analysts aren’t sure Apple can register a new record quarter this Christmas with the iPhone 6s.
As for the iPhone 5s and iPhone 5c duo that launched in 2013, Localytics notes that the two handsets accounted for a combined 33% of the market, with iPhone 5s grabbing 25% and iPhone 5c scoring 25% of the market in their launch year.
Currently, the iPhone 5s has 23.7% of the market, while the iPhone 5 accounts for 12.8% of devices. iPhone 4s, iPhone 5c and iPhone 4 account for 8.8%, 8.5% and 5.3% of the market.
One other major focus area for the iPhone 6 is apps usage. The bigger displays of the iPhone 6 and iPhone 6 Plus convinced users to engage with apps more than previous devices. The iPhone 6 devices saw more than 15.5 app launches each month, with screen size supposedly being an important growth factor.
Graphics showing the huge influence the iPhone 6 and iPhone 6 Plus had on Apple’s overall hardware and apps sales follow below, as provided by Localytics.