Ahead of the iPhone 7 unveiling, there's still a lot we don't know for certain about Apple's next-gen smartphone. Will it really ship without a headphone jack? Will the battery life be much improved? Will the highly anticipated dual-camera system only be available on the iPhone 7 Plus?
Yet despite the questions hovering over the iPhone 7, and despite the fact that the device isn't slated to launch for at least another four full months, excitement and interest in the device is already greater than it was for the iPhone 6s. This is particularly noteworthy given that the iPhone 6s has arguably not performed up to expectations. As you've likely heard by now, Apple last quarter experienced its first year over year decline in iPhone sales in company history. As a result, many have been quick to call for Tim Cook's head to roll while others have emphatically declared that the iPhone has finally peaked.
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The following figures, tabulated by UBS and relayed by AppleInsider, suggest that iPhone sales will eventually pick back up and will experience year over year growth in the not too distant future. Notably, increased interest in the iPhone 7 appears to be coming both from respondents surveyed in the United States and in China.
Also worth highlighting is that close to 50% of respondents indicated that they "are holding off on buying a new iPhone until the next model is available."
The iPhone of course can't keep growing indefinitely forever, but there still seems to be quite a bit of growth left for Apple in the smartphone market. Even if we cast the iPhone 7 aside for a moment, the recently released iPhone SE appears to be selling well and we've even heard rumors that the device set to follow the iPhone 7 (set to be called either the iPhone 7s or the iPhone 8) may introduce a number of interesting features, namely an OLED curved display.