With Samsung’s official cancellation of its Galaxy Note 7, the wind seems to be blowing in favor of Apple. The Cupertino-based tech giant has an excellent chance to establish its reputation as the leading smartphone make of the year with the recently unveiled iPhone 7 and iPhone 7 Plus.
The move to cancel the Galaxy Note 7 will bring Samsung weeks of bad news, insurmountable returns to process, and a massive fiscal cost to recall and eliminate the inflammable phablets. The cancellation of the Galaxy Note 7 is attributed to a series of battery fires.
The past few weeks have seen a worldwide exchange program taking place, but the replaced units continued to overheat and blow up. The news about the Galaxy Note 7’s sale demise is not only foreseeable but also punishing for the South Korean tech giant.
In the wake of Samsung’s hopes of smartphone supremacy this year plainly dwindle, Apple is set to come in handy and save the consumer with the recently released iPhone 7 and iPhone 7 Plus. The smartphone maker has quietly been gathering resources to attract disillusioned Galaxy Note 7 users ever since ahead of the launch of the new handsets.
Samsung is now left with two major options – to ride out the PR storm that will shield the company over the next few weeks and work diligently on the upcoming Galaxy S8, which is set to release in four months time. This will help Samsung to establish whether it was ‘Samsung,’ ‘Galaxy,’ or ‘Note’ that has been widely involved in the reputational damage. The question may not get a precise answer until the results come out from the second quarter of 2017.
According to a report by Forbes, chances are slim that Apple will make a direct play for Galaxy Note 7 users. Apple’s staff would consider it as ‘punching down, although the company can ensure that it is prepared and eager to welcome more users from the Android world.
The Cupertino smartphone maker has a slew of apps to import information from an Android device and move it onto an iOS enabled device. The process is essentially smooth, and in case users choose to make a jump, Apple is holding up a parachute in the move to iOS app.
It is important to note that the move to iOS app is a popular route. In 2015, Apple’s CEO Tim Cook noted via Forbes that 30 percent of iPhone buyers were coming from Android devices. As a result, three out of ten devices sold over the entire range of iPhone were conversions from Google’s alternatives.
There is not direct marketing, but the bottom line is that Apple will opt to maximize the four months window where its main competitor has no new device to offer users. It can be remembered that Samsung galaxy S7 and S7 Edge were unveiled in February this year, which is nine months ago. Apple augmented its orders on components by 10 percent at the beginning of September, just as the problems with the Galaxy Note 7 were becoming evident – a unique coincidence.
Meanwhile, Apple is not the only manufacturer that is in the game of capturing some of the millions of Note users seeking for alternative devices. Google and Huawei will also hope to get that opportunity, but experts suggest that the Cupertino tech giant could grab an extra eight million device sales in 2016.
In the event the numbers turn out to be true, iPhone sales for this year will be up to a level approximately equal to the sale of last year. Therefore, the decline in new iPhone sales that was experienced in Q1 2016 would change, the speed on creativity and sales would be Apple’s, and Cook could lead the company into the 10th anniversary of the iPhone with great victory attributed to iPhone 7.