With every new iPhone comes a series of separate, smaller purchases. Perhaps a phone case or a portable charger, or maybe a new adapter for your car. This year, with the iPhone 7 and its lack of headphone jack, we can expect that even the most avid of tech hardware collectors won’t have all the necessary accessories on day one.
Sure, Apple is bundling a 3.5mm dongle and a pair of Lightning EarPods in the box, but that won’t be enough. And no one knows this better than third-party accessory makers. These are the companies that wait patiently each year to analyze and understand a problem created by a new piece of tech and set out to solve it, slapping a modest double-digit price tag on the solution when all is said and done.