If the infamous Apple analyst Ming-Chi Kuo is to be believed, the iPhone 7 that’s due later this year may not have many “attractive selling points.” That’s what Kuo wrote in a recent note to investors. He doesn’t see it as a game-changing device from Apple even though going by the company’s traditional release cycle this year we’re set to receive a significantly upgraded iPhone.
Apple has stuck with a tick-tock approach for iPhones. One year it releases a significantly upgraded iPhone and it follows up the next year with an “s” model that features minor upgrades.
Since it released the iPhone 6s and iPhone 6s Plus last year, Apple is supposed to come out with the iPhone 7 this year, and if history repeats itself the new iPhone should be a significant upgrade.
Kuo doesn’t seem to think that’s going to be the case. He doesn’t see it as that big an upgrade and predicts that customers might not rush to purchase the iPhone 7, lending more weight to the sales decline and Apple is expected to post for the first time in this quarter.