When Apple launched their new iPhones last year, the iPhone 7 Plus clearly stood out more than the iPhone 7. While the regular and Plus models aren’t new, the main difference here is that the iPhone 7 Plus came with a dual camera setup, and it was also priced higher than the regular iPhone 7.
It turns out that Apple wasn’t expecting the demand for the iPhone 7 Plus to be this strong, or at least that’s according to Apple’s CEO Tim Cook during the company’s recent earnings call. According to Cook, “One of the things we didn’t get right was the mix between the iPhone 7 and iPhone 7 Plus. Demand was much stronger towards the iPhone 7 Plus than we expected.”
Ultimately this led to shortages when it came to supply, resulting in iPhone 7 Plus owners having to wait quite a bit to get their hands on the phone if they didn’t pre-order it early enough. Cook was quoted as saying, “Every time we launch something, we learn something, and we brush up our models and apply everything we learn for next time.”