Apple wasn't the first to tout USB Type-C as the connector of the future, but the iPhone maker became its de facto champion when it made it the only jack in the new MacBook.
So it's a clear stab at Apple that Chinese company LeTV - which recently compared Apple to Hitler in an ill-advised promotional image - just introduced the world's first phones with USB Type-C.
Dubbed the LeTV "Superphones," the three handsets all feature the reversible new USB standard, which will also appear on tablets and laptops soon.
The flagship is the "Le Max," with a 6.33-inch QHD display, a 2GHz Snapdragon 810 processor, 4GB of memory, 64GB or 128GB of storage, a 3,500mAh battery, a 21-megapixel camera with optical image stabilization, and a backside fingerprint reader.
There's also the Le 1 Pro, with a 5.5-inch screen and 13-megapixel OIS camera, no fingerprint sensor, and less storage (32 or 64GB); and the low end Le 1, also 5.5 inches but 1080p and with a MediaTek chip.
LeTV hasn't yet finalized the price for the Le Max, which it says will be "crowdsourced," but even then it won't be available outside of China for several months at least, according to The Verge.